A 12-week program designed for CRE AGENTS with under 2 years experience.
Working long hours for little money, where decisions are haphazard, hectic, and lacking any clear direction.
Before long, 60-70 hour weeks became the norm, yet commissions don't reflect the amount of time invested – and relying on their brokers won't work because they're simply too busy doing their own deals.
Skip the mistakes that slows down new CRE Brokers.
Get access to the right approach for your business without having to search for it.
Start on the right foot with more opportunities than your competition.
The Massimo Group's CRE START Coaching Program is a proven foundation for building a thriving career in commercial real estate. Tailored specifically for new agents, this 12-week program has been the launching pad for hundreds of successful professionals.
We focus on the critical building blocks to help you establish a strong foothold in the CRE industry, based on our experience coaching thousands of CRE Brokers around the world who outearn their peers by 7x (on average).
Over 12 weeks, you'll be completely immersed in our foundational Massimo Methods™.
Learn how to structure your day to maximize productivity and focus on high-value activities.
Build a strong contact list, organize it in a CRM, and create systems to nurture leads effectively.
Develop and manage a sales pipeline that supports steady deal flow and consistent growth.
Track key metrics to stay accountable, measure progress, and identify areas for improvement.
Create a clear, actionable plan to set goals, outline steps, and guide your CRE career.
Define your ideal client to focus your prospecting efforts and tailor your approach.
Craft a compelling pitch that communicates your unique value to clients and prospects.
Learn proven strategies to identify, prioritize, and connect with high-potential leads.
Create an attention-grabbing introduction to establish credibility and build rapport.
Master effective calls, handle objections, and guide conversations toward opportunities.
Ask targeted questions to uncover client needs and position yourself as a problem solver.
Build a strong personal brand that inspires trust and establishes you as a professional.
Access to the key coaching principles, tactics, and methods for our top performing CRE brokers and agents for a fraction of the price.
Weekly group-based video coaching calls
Our certified Massimo Group coaches are here to answer your specific questions, from prospecting to closing.
12 Foundational Massimo Coaching Modules
Access the same coaching content that some of the top CRE producers in the world implement to ensure they build a strong foundation, allowing them to break through their current ceilings.
400+ Content Library
Access a vast library of 400+ resources, including training videos, templates, checklists, and guides tailored to commercial real estate professionals. This comprehensive library ensures you have everything you need to succeed, whether you're prospecting, negotiating, or managing your business.
Web-Based & Mobile Personal Business Platform / App
Stay organized and productive on the go with a dedicated business platform available on both web and mobile. This app serves as your all-in-one hub for tracking activities, accessing training materials, and managing your pipeline—anytime, anywhere.
Professional Business Activity Tracker
Monitor your daily, weekly, and monthly activities with precision. This tracker helps you stay accountable by recording key metrics like calls made, meetings scheduled, and deals closed, giving you a clear view of your progress.
Automated Quarterly Progress Reports
Receive detailed, automated reports every quarter that summarize your performance. These insights help you understand what’s working, identify areas for improvement, and adjust your strategy to stay on track with your business goals.
Brokerage Business Bloodline and Reporting™
Gain insights into your business performance with this proprietary system, which tracks and analyzes the critical metrics that drive your success. It’s designed to ensure your “business bloodline” stays healthy by keeping your deals, pipeline, and activity in check.
Exclusive Community
Join a network of like-minded new commercial real estate agents who share insights, offer support, and celebrate each other’s wins. This exclusive community fosters collaboration and learning, giving you a chance to connect with peers and mentors alike.
I.P.A.I.D. Time Management™ System
CRE brokerage is a long-term game. Our time utilization process allows you to ensure you are making the most of every day and creating value along the way.
Precision Prospecting System™
Master a step-by-step approach to identifying, qualifying, and connecting with high-value leads. This system leverages proven techniques to maximize your prospecting efforts, helping you build a robust and consistent pipeline.
Personal Presence Pyramid™
Develop a professional image that sets you apart in the CRE industry. This framework guides you in refining your personal, physical, and digital presence to build trust and establish authority with clients and colleagues.
David Gellner – Kidder Matthews
"I was looking for a program to help me start my career strong and fast. The Massimo platform from the Massimo Group gave me the tools and support I needed to do just that."
Since enrolling in our program 10 years ago, David has successfully completed over 150 investment sale transactions totalling more than $500,000,000. He is consistently one of Washington's most active commercial investment sales brokers.
Ryan Murray – NAI CIR
"Unfortunately, the commercial real estate business does not come with a manual. Thankfully, there is the program by the Massimo Group. It is a great solution for those breaking into commercial real estate."
Since Ryan joined the program 10 years ago, he has sold over $50 million in commercial real estate in the central Pennsylvania area.
Steven Rowesvn Toomey
"So many new-to-business folks don’t make it in the first years of commercial real estate. I owe my Massimo Coaches and the Massimo Group program for my current pipeline and success."
Steven joined our program in 2021 and was ultimately honored with our CRE START member of the year. Steve currently runs a very successful multi-family investment sales process in the Gulf Coast.
The only platform built for CRE Brokers. Included in your membership.
Mobile app to manage your CRE business.
Pipeline to monitor the health of your business.
Scorecard to track your metrics.
Planning tools utilized by our top clients.
400+ videos covering all things CRE brokerage.
Access to the Massimobile community of brokers.
AI Roleplay Bot
AI Closing Bot
AI Virtual Coach Bot
AI Resource Library Bot
2,500 CRE Clients Lives Transformed
"Unfortunately, the commercial real estate business does not come with a manual. Thankfully, there is the program by the Massimo Group. It is a great solution for those breaking into commercial real estate." Ryan Murray – NAI CIR
Weekly live group coaching calls
Exclusive Community of new to business CRE brokers
12 Proprietary Massimo Method Coaching Modules
400+ Content Library
Web-Based & Mobile App.
Professional Business Activity Tracker
Brokerage Business Bloodline and Reporting™
Artificial Intelligence Bots
Access to the Massimobile ™ community of brokers.
PLUS Discounts on future Massimo Group events
PLUS Massimo Pulse - Engagement AI Bot
A STRONG START TO A LONG, SUCCESSFUL CAREER IN CRE BROKERAGE!
$2,500 one-time payment
or $999/month for 3 months
Minimum commitment of 3 months
Join us for our official MassimoCon Kickoff event on Thursday, September 12th, at noon Eastern.
During this live Zoom event, Massimo Founder Rod Santomassimo will share details about the can’t-miss presentations and the extra goodies.
This is the one investment in your commercial real estate brokerage career in 2024 that you do not want to pass you by.
* Results are from actual Massimo coaching clients
John Kourafas - Visintainer Group
Royce Duhrman - KW Commercial
Parker Ksidakis - Kidder Matthews
John McClellan - SVN
JT Speros - Ackerman & Co
Bill Mears - Coldwell Banker Commercial
Sean Clark - Avison Young
Charlie Koen - Swisher Commercial
Troy Reimschisel - SVN
Heidi Addo - Michele Commercial Real Estate
Matt Cawley - National Multi-Family
Patrick Murray - Grant-Murray Real Estate, LLC
Scott Cullen - On Pace Partners
Adam Dunn - Berkadia
Emilee Collins - Pickett Sprouse Commercial Real Estate
Susan Goldstein - Michael Saunders and Company
Lauren Mastrogiacomo - Rise Pittsburgh
Dave Snehal - EXP Commercial
Eric Deems - Land Advisors Organization
Mike Porterfield - Tartan Properties Commercial
Bill Johnson - KW Commercial
Beau Taggart - Cushman & Wakefield
Ron Koenigsberg - American Investment Properties
Landon Williams - Cushman & Wakefield
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We try to be respectful advertisers of platform requirements.
*These results are not typical*