The 60-minute workshop that gives you a proven questioning system to control every prospect conversation — and close more deals.
100% Free. Bonus GPT prompt for live attendees only.
You have the experience. You know the market. But something keeps breaking down between "nice to meet you" and getting the deal. It's not your knowledge. It's your sequence.
FOCUS questions tailored to commercial real estate — ready to use on your very next prospect call.
Know exactly when and how to use each of the five question types — no more winging it.
Guide conversations to a natural close instead of forcing one — and watch your exclusives increase.
Never fumble the second half of a meeting again. Structure replaces anxiety with authority.
The exact tool Massimo's private coaching clients use to build fully customized question banks for any prospect, any asset class, any market — in minutes. You'll build yours live during the session.
This isn't a beginner seminar. This is for experienced CRE professionals who know what they should be doing — and are finally ready to do it at a higher level.
Rod is one of the most recognized names in commercial real estate coaching. Over two decades, he's built the Massimo Group into the leading CRE coaching and consulting firm in North America — working with thousands of brokers to transform not just their businesses, but their lives. He is the author of Knowing Isn't Doing and Brokers Who DOMINATE.
"You can read every sales book ever written and still fumble your next prospect call. The FOCUS system changes that. If you're ready to stop talking at prospects and start guiding them — this webinar is for you."
Join Rod live on May 21st. 60 minutes. A proven framework. And a bonus that private clients pay thousands to access.