Securing Exclusive Listings in a High-Rate Environment | Massimo Group
Massimo. Commercial Real Estate Broker Coaching
Oct 29 | 1:00 PM Eastern | Live Online
Reserve My Seat
Live 90-Minute Workshop | Thursday, October 29

Securing Exclusive Listings in a High-Rate Environment

How to win the listing when the 10-year Treasury is above 5%.

A message from Rod

$875 billion in commercial mortgages comes due this year. Lenders extended 21% of them. Every one of those owners is asking the same question. Be the broker who shows up with the answer.

Date
Thursday, Oct. 29
Time
1:00 PM Eastern
Length
90 minutes
Facilitator
Rod Santomassimo
Reserve My Seat for $197
Only 100 seats will be sold.
Doors close when seat 100 sells.
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Why this. Why now.

Rates are staying high. The loans are still coming due.

Any owner betting on a 2027 refinance at lower rates needs a new plan. Somebody is going to bring it to them. That broker gets the listing.

5.2%
10-year Treasury
The highest since 2007.
$875B
CRE mortgages maturing in 2026
Another $652 billion follows in 2027.
2028
First year of lower rates
Per the Fed's own median projection.
56%
Relisted at a lower price
Verified relistings since July. Average cut: 7.5%.
The maturity wall

Lenders are done waiting.

The share of maturing loans that lenders agreed to extend got cut in half in one year. Extend-and-pretend is over. Those owners need to refinance, sell, or recapitalize, and most of them have no plan.

Maturities extended into 2025
41%
Maturities extended into 2026
21%
Sources: U.S. Treasury; Federal Reserve (Sept. 2026 SEP); Mortgage Bankers Association; First American; Realmo via TheStreet. Market data as of Sept. 25-26, 2026.
Key takeaways

What you will know in 90 minutes.

The broker who understands the money wins the listing. Here is what Rod will show you.

Where the listings are hiding
How to find the owners in your market who have to make a decision in the next 12 months.
The opener that gets the meeting
The first 30 seconds of a call that makes you the advisor before anyone else dials.
The one-page analysis owners act on
How to lay out an owner's real options at today's rates, with the math to back each one.
The financing conversation most brokers can't have
What lenders are doing right now, and how to talk about it with confidence.
How to get a deal done when the numbers fall short
The structures that close the gap between what an owner wants and what a buyer can pay.
How to win the pricing conversation
Rod's answers to the objections you hear from owners every week.
A work session

You leave with four things.

You work through the participant workbook live with Rod. Fill in every blank. The brokers who do the work in the room are the ones who use it on Monday.

Built for CRE brokers. All asset classes.
If your owners have debt, this is your market.
01
A starter list
Named owners with loans coming due.
02
Your opener
Written in your own words. Ready to say out loud.
03
A decision analysis
Completed. Reusable with any owner.
04
Your 30-day plan
Week-by-week commitments and a weekly scorecard.
Rod Santomassimo, Founder and President of the Massimo Group
Your facilitator

Rod Santomassimo

Founder and President, the Massimo Group

Rod founded the Massimo Group to help commercial real estate brokers win more exclusive listings and earn more income. He is a five-time bestselling author. He is leading this session personally. All 90 minutes.

Rod's books
Commercial Real Estate Brokers Who Dominate
Commercial Real Estate Teams Built to Dominate
Knowing Isn't Doing
Dominators of Commercial Real Estate Brokerage
Selling Buildings (with Bob Knakal)
About the Massimo Group

The coaching company built for commercial real estate brokers.

The Massimo Group coaches CRE brokers to win more exclusive listings and earn more income. Our clients work the Massimo Methods™, the same business development system behind this workshop.

Massimo. Commercial Real Estate Broker Coaching
4,100+
CRE brokers coached
$2B+
in commissions earned by our clients
7X
our clients out-earn their peers
~30
coaches on the Massimo team
More Income. Guaranteed.
Reserve your seat

100 seats. Then registration closes.

This is a working session, and Rod is capping the room. About 40% of this year's CMBS hard maturities land in the fourth quarter. The owners in your market are deciding right now. Get the playbook before your competitor does.

100 seats total
One price. One live session. When the seats are gone, they are gone.
Securing Exclusive Listings in a High-Rate Environment
$197
per seat
DateThursday, October 29
Time1:00 PM to 2:30 PM Eastern
FormatLive online, 90 minutes
FacilitatorRod Santomassimo
SeatsOnly 100 sold
Reserve My Seat
Massimo. Commercial Real Estate Broker Coaching
Commercial Real Estate Broker Coaching | massimo-group.com
Market data as of Sept. 25-26, 2026. Sources: U.S. Treasury; Federal Reserve; CME FedWatch; Mortgage Bankers Association; First American; Trepp via CREFC; Realmo via TheStreet. Examples are illustrative and for education only. This workshop does not provide legal, tax, or investment advice.