SAVE $250 BEFORE THE TIMER RUNS OUT...
The Knakal-Massimo Brokerage Masterclass
A One-Time Live Workshop in NYC for Ambitious CRE Brokers
May 20, 2025 | 12:00–4:00 PM | New York City
Limited to 100 Attendees | Includes VIP Access to Book Launch Party Immediately Following
The Knakal-Massimo Brokerage Masterclass
A One-Time Live Workshop in NYC for Ambitious CRE Brokers
May 20, 2025 | 12:00–4:00 PM | New York City
Limited to 100 Attendees | Includes VIP Access to Book Launch Party Immediately Following
Learn From The Titans of Commercial Real Estate
Join Bob Knakal, Rod Santomassimo, and special guest Ryan Serhant for an exclusive 4-hour master class designed to help brokers master prospecting, build an elite personal brand, and create a 2025 business plan that actually works.
Whether you're aiming to sharpen your systems or break through your next income ceiling, this is your opportunity to learn directly from the best in the business.
Your Facilitators
Bob Knakal
The most prolific building sales broker in NYC history. Founder of BKREA, with 2,340+ buildings sold and $22B in closed transactions.
Rod Santomassimo
Founder of the Massimo Group, the premier coaching organization for CRE brokers. Has helped over 4,200 professionals grow profitable businesses.
Ryan Serhant
Celebrity broker, founder of SERHANT., bestselling author of Sell It Like Serhant , and branding expert with a media empire reaching millions.
What You'll Learn
This masterclass is a tactical, real-world training designed to transform how you run your brokerage business.
You’ll walk away with:
- A proven prospecting system to fill your pipeline with high-quality leads (Bob Knakal’s personal framework)
- A repeatable personal marketing strategy to grow your presence, both offline and online (from Ryan Serhant)
- The Massimo Methods™ for building a business that scales with less stress and more control
- A 90-day strategic plan for 2025, customized for your market, goals, and positioning
Ask questions, meet fellow high-performers, and connect with Bob, Rod, and Ryan directly.
Special Guest: Ryan Serhant
Ryan Serhant is one of the most recognized names in global real estate. As the founder and CEO of SERHANT., he leads a team that has closed billions in real estate across multiple markets. Ryan rose to prominence as a star of Bravo’s Million Dollar Listing New York, and has since become a best-selling author, sought-after speaker, and content creator with millions of followers.
During this masterclass, Ryan will deliver a powerful keynote revealing how he built a personal brand that’s not just famous, but also wildly effective at driving business. He’ll walk you through how to identify your unique brand identity, tell stories that resonate, and turn content into inbound clients. No matter what stage of you're CRE brokerage journey you're in, Ryan’s insights will inspire you to elevate your presence, sharpen your message, and stand out in any market.
Full Agenda
Collapse each section for more details
Mastering CRE Prospecting (Bob Knakal)
Bob draws directly from his 40-year career and 2,300+ building sales to walk you through the exact prospecting strategies that helped him dominate New York City’s competitive investment sales market.
What you’ll learn:
– How to create (and stick to) a prospecting discipline that doesn’t depend on motivation
– Why specialization beats generalization — and how to dominate your niche
– How to offer value on every cold call so that even a “no” moves you forward A mindset shift
– Why hearing “no” 19 times is the fastest way to get to a “yes”
– A concise value prop script — developed live with Bob — to use in your next outreach call
Networking Break
A short break to recharge, grab refreshments, and make meaningful connections. Bob, Rod, and Ryan will be mingling — don’t miss your chance to introduce yourself, ask questions, or snap a photo.
The Massimo Methods for Building a Dominant CRE Practice
Rod unveils the Massimo Methods™ — the same frameworks that help his clients consistently outperform 95% of brokers.
What you’ll learn:
– The 7X Principle: why coached brokers make 7x more (on average) and how to get there
– The “Massimo Matrix” to prioritize your prospecting efforts and eliminate busywork
– A weekly time-blocking strategy to stay focused and execute like a pro
– When to start building systems (CRMs, assistants, workflows) so you scale without burning out
Interactive: You’ll complete two live prompts — one thing to start and one thing to stop — that will immediately improve your business.
Personal Marketing & Branding Mastery (Ryan Serhant)
Ryan shares how he built a global real estate brand using personal storytelling, media, and marketing that reflects his values and personality.
What you’ll learn:
– How to identify your “X AND Y” identity to stand out in your market
– Real-life examples of how Ryan leveraged YouTube, Instagram, and LinkedIn to attract inbound clients
– The #1 mistake brokers make with branding (and how to fix it)
– Why authenticity and repetition — not flashy content — win in the long game
The session ends with a candid Q&A moderated by Rod, where you’ll hear Ryan’s answers to questions brokers are often afraid to ask.
Tactical 2025 Planning Workshop
Now it’s time to turn insight into action.
Rod and Bob will guide you through creating a customized business plan for the remainder of 2025.
What you’ll build:
– Specific goals to secure more exclusives, increase your commission income, and more
– A 90-day sprint plan including prospecting goals, brand campaigns, and networking efforts
– A one-sentence positioning statement that summarizes your value to your market
– Live peer feedback, coaching from Rod and Bob, and plenty of real-time wins.
Live Q&A & Final Takeaways
Rod and Bob return to the stage to answer your burning questions — from deal structuring to team building to mindset. Expect real stories, tactical advice, and a few laughs. You’ll also get a quick-hit summary of the day’s 5 most important takeaways — so even if your notes are messy, you won’t miss the gold.
VIP Book Launch Party: Selling Buildings
The VIP Book Launch Tickets are included in your Masterclass purchase. However, if you only want to attend the Party, please click here and purchase your ticket separately.
Location: Private venue nearby (details shared with registered attendees).
Date/Time: May 20th - 4:00 pm to 7:00 pm (immediately after the MasterClass)
Join Rod, Bob, and some of New York City's biggest real estate icons for cocktails, conversation, and celebration.
The evening includes:
– First access to signed copies of Selling Buildings
– Networking with brokers, investors, and leaders from top firms
– A short behind-the-scenes talk from Bob and Rod
Your Ticket Includes...
- Admission to the Knakal Massimo Brokerage Masterclass
- A personalized action plan for 2025
- Direct access to all 3 facilitators during and after the event
- PLUS VIP access to the private book launch party for Selling Buildings (starting immediately after the masterclass in the same location)
Recent Feedback From Our Last Masterclass
"This makes prospecting so easy"
"You literally have no excuse not to do it after you have this playbook. The exercises I did have already gotten me two meetings. I can't imagine what a full playbook will do for my business." - Stephanie Romano Shaw, CCIM, Sentry Real Estate
"The ROI was immediate"
"The strategies were sharp, the frameworks were easy to digest, and everything was built for implementation. I'm walking away with a complete playbook that I'll be using immediately. Highly recommended for any broker serious about elevating their pipeline and prospecting discipline." - Mike Adams, Stream Realty Partners
"Highly recommended for any CRE broker"
"It gave me a clear, strategic framework for engaging high-quality prospects with confidence and consistency. From scripting to follow-up, every page is packed with actionable tools that produce real results. Highly recommended for any CRE broker ready to elevate their game." - Connie Bradley, Commercial NNN Lease
Secure Your Ticket To The Networking Event Of The Year
The Networking Event Of The Year
Hosted in honor of the launch of Selling Buildings (authored by Bob Knakal and Rod Santomassimo, foreword by Ryan Serhant), this is your chance to mingle with:
– Top CRE brokers from across the country
– High-net-worth investors
– Brokerage firm executives
– Commercial developers and dealmakers
– Media personalities and industry insiders
Drinks, deal talk, and a rare opportunity to network shoulder-to-shoulder with the best.
$500 PER TICKET. STRICTLY LIMITED TO 100 SEATS. THIS WILL SELL OUT.
This is a one-time experience.
There will be no recordings. No replays. No second chances.
If you’re serious about making 2025 your best year in brokerage, secure your seat now.
Discover More About Your Masterclass Hosts
SAVE $250 BEFORE THE TIMER RUNS OUT...
Special MassimoCon Kickoff Event
Interested in learning more?
Join us for our official MassimoCon Kickoff event on Thursday, September 12th, at noon Eastern.
During this live Zoom event, Massimo Founder Rod Santomassimo will share details about the can’t-miss presentations and the extra goodies.
This is the one investment in your commercial real estate brokerage career in 2024 that you do not want to pass you by.
HEAR WHAT PAST ATTENDEES ARE SAYING...
HEAR WHAT PAST ATTENDEES ARE SAYING...
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