Walk in Your Prospect's Shoes and Win More Exclusives
Join Rod Santomassimo for a 90-minute live workshop where you'll build The Massimo Matrix, the proprietary framework that turns you from prepared to indispensable.
Live via Zoom | Replay delivered to all registrants | 10X Guarantee
The Gap
Most brokers lose exclusives for the same reason, and it has nothing to do with talent or experience.
You walk into a prospect meeting having done the research, knowing the comps, understanding the market. You feel ready. And you are ready, by most standards.
But the broker who wins the exclusive isn't just ready. That broker understood something deeper about the prospect's world. Their business pressures, their blind spots, the things they haven't said out loud yet but are absolutely thinking about.
- You show up prepared, but prepared isn't the same as indispensable
- You know the market, but you don't fully understand your prospect's world
- You're losing exclusives to competitors you know you're better than
- Less experienced (or less talented) brokers keep beating you on assignments
- You're missing the second group of decision-makers that quietly shapes every deal
There's a gap between knowing your market and truly understanding your prospect's world. This workshop closes that gap.
Why This Matters
Every deal has two groups of people involved in the decision. Most brokers only see one.
The first group is obvious: the decision makers. The owner, the partners, the CEO. Every broker knows to focus here.
But there's a second group that most brokers never think about, and this group is quietly shaping the outcome of your deal whether you know it or not.
Rod Santomassimo
The influencers on the decision (the seller's spouse, the investor's heirs, the tenant's employees, the financial advisor whispering in your prospect's ear) none of them will be in your meeting. But all of them are shaping the decision.
If you walk in only addressing the decision maker, you're solving half the problem.
The Solution
The Massimo Matrix: the framework that turns a good broker into an authority.
This is one of the most powerful, and most utilized, frameworks in our private coaching programs. We debated whether to teach it publicly. It's been inside our coaching programs for a long time, and our clients love it because it's a competitive advantage most brokers will never have.
But Rod has reached a point where he wants more brokers to have access to this kind of process. On April 23rd, he's teaching it live for the first time outside our private coaching programs.
Deep Prospect Intelligence
A structured, proprietary deep dive into your prospect's world before you ever walk in the room.
- Their business pressures and goals
- Their blind spots and unstated concerns
- Key influencers on the decision
- Tax, timing, and stakeholder dynamics
Meeting Reframe
Use your incomplete Matrix as a conversation template that makes you the most prepared broker in the room.
- Stop pitching, start consulting
- Ask the questions others never think of
- Fill in the Matrix with the prospect, live
- Position yourself as the obvious choice
Repeatable Process
A framework you can deploy on every deal going forward, not just a one-time trick.
- Works for any prospect in any market
- Builds authority, not just rapport
- Converts faster, commands higher fees
- Real strategy. Real structure. Real scripts.
What You Walk Away With
5 specific advantages you'll leave this workshop with.
This is a 90-minute working session, not a lecture. By the time it's over, you'll have a real system in place, not just ideas.
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A Completed Massimo MatrixBuilt during the session for a real prospect in your pipeline, ready to deploy immediately on your very next meeting.
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A Repeatable ProcessFor deeply understanding any prospect's world before you ever walk in the room. Use it on every deal going forward.
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The Specific Questions That Win ExclusivesThe ones most brokers never think to ask, plus the framework for using them to reframe your prospect's thinking.
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A Clear DifferentiatorThat separates you from every "me too" broker in your market. Greater confidence walking into exclusive presentations.
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Live Q&A with Rod SantomassimoLimited to 100 seats to preserve real-time coaching. Get direct answers to your specific deals and situations.
Register Now Bonuses
Two AI-powered bonuses included with your registration.
These aren't generic prompts. They're the exact frameworks Rod uses, formatted and ready for you to complete on your next prospect.
The Massimo Matrix AI Prompts
Rod's actual framework, formatted and ready for you to complete on your next prospect. Open it, fill it in, and walk in more prepared than anyone else competing for that listing.
Content Creation AI Prompts
Turn your Massimo Matrix research into a content playbook that resonates with your prospects and helps you stand out from the crowd. One effort, two outcomes: win the exclusive and build authority.
The Massimo CRE Results Guarantee
Do the work, and if you don't feel it's worth 10X your investment...
Hand in your completed work at the end of the session and we will refund your full registration fee. No questions asked. We're that confident in what you'll walk away with.
"Most brokers lose exclusives not because they lack skill, but because they never truly understood their prospect's world. The Massimo Matrix fixes that. It's not complicated. But it is a game-changer. If you're serious about winning more exclusives, I'll see you there."
Rod Santomassimo
Founder and President, The Massimo Group
Ready to walk into every prospect meeting as the most prepared broker in the room?
Reserve your seat now. $297 per person. Only 100 seats available, and spots go off sale midnight April 22.
⚡ Register Now for $297 Only 100 Seats · Live April 23 at 2 PM ET90-Minute Live Workshop · Replay Included · 10X Money-Back Guarantee