SAVE $250 BEFORE THE TIMER RUNS OUT...
Create YOUR OWN
“CRE Broker Prospecting Playbook”
to immediately generate, nurture,
and close more leads
An exclusive ALL-DAY, EIGHT-hour virtual workshop TO master proven prospecting techniques + new AI prompts from the Massimo Group.
Only 100 spots available. On sale until April 23rd of until allocation exhausted.
Click to watch the video
2,500 CRE Clients Lives Transformed
TRUSTED BY BROKERS AND AGENTS FOR TOP CRE COMPANIES IN THE WORLD
EVEN THE MOST EXPERIENCED CRE BROKERS ARE MAKING THE SAME MISTAKES OVER AND OVER AGAIN, LIKE...
Failing to assess a prospect’s situation quickly, leading to wasted time on unqualified leads.
Not differentiating themselves, making it easy for prospects to dismiss them.
Struggling to capture attention in the first few seconds, leading to immediate rejection.
Failing to clearly articulate their value, making them sound like every other salesperson.
Starting a conversation well, but having no idea how to steer it toward a meeting.
Lacking a clear structure or cadence, causing conversations to meander without purpose.
Losing control of the call, letting the prospect dictate the pace, leading to early objections or disengagement.
Relying on guesswork, leading to inconsistent results.
Wasting time reinventing the wheel instead of using strategies that have already been tested.
Not knowing which approach works best for different prospect types, leading to low conversion rates.
Relying too much on one channel and failing to engage prospects across multiple touchpoints.
Lacking a structured outreach plan, leading to sporadic follow-ups and lost opportunities.
Overwhelming or underwhelming prospects with outreach, hurting engagement.
Failing to leverage AI and automation, wasting time on manual follow-ups.
THE SOLUTION?
Mastering prospecting means learning from those who’ve made every mistake – thousands of calls, missed opportunities, and deals lost because of a single wrong word. Instead of figuring it out the hard way, you gain access to a proven playbook designed to help you:
Structure your outreach so every call and email has purpose and impact.
Have authentic conversations that position you as a trusted advisor (not just another broker).
Secure meetings with top-tier decision-makers (who actually have the power to say yes).
Work smarter (not longer) by focusing on high-quality prospects, not just more activity.
With the right system, prospecting stops being a grind and becomes a predictable, repeatable process that fuels your business growth.
THE CRE BROKER
PROSPECTING PLAYBOOK
INTRODUCING
THE CRE BROKER PROSPECTING PLAYBOOK
An exclusive all-day, eight-hour virtual workshop and master proven prospecting techniques + new AI prompts from the Massimo Group.
The prospecting training specifically built for CRE Brokers.
THE MASSIMO GROUP
CRE RESULTS GUARANTEE
Massimo Programs are covered with our CRE Results Guarantee. For this program, we will provide a money-back registration fee guarantee.
Attend the session in full, with your video on and complete all the work we ask of you. At the end of the program, if you do not feel you are in a better position to generate, nurture, and close more leads, we will refund your registration fee.
The Massimo Group CRE Results Guarantee
THE CRE BROKER PROSPECTING PLAYBOOK
WHAT YOU GET
An exclusive all-day live training to DOMINATE CRE prospecting in 2025.
Thursday, April 24th @ 10 AM – 6 PM EST
All-Day Live Immersion Event
An eight-hour virtual workshop to master proven prospecting techniques + new AI prompts.
Prospecting Playbook Workbook (Digital Edition)
A complete guide adapted from our original live workshop materials, packed with scripts, call frameworks, and letter templates.
Live Coaching
We'll help you build your Prospecting Playbook together, live.
THE CRE BROKER
PROSPECTING PLAYBOOK
LED BY THE MASSIMO GROUP FOUNDER
Rod Santomassimo CCIM, the CRE brokerage industry’s premier coaching organization. Rod is at the forefront of CRE prospecting, as well as applying AI to the practice of brokerage.
Thursday, April 24th @ 10 AM – 6 PM EST
Secure your spot before the program starts in...
Only 100 spots available. On sale until April 23rd or until allocation exhausted.
THE CRE BROKER
PROSPECTING PLAYBOOK
WHAT WE'LL COVER
Part 1: Laying The Foundation
Identify your ideal client, their motivations, and their pain points.
Create messaging that genuinely resonates (and stands out in the inbox).
Quickly assess your prospect’s situation and demonstrate you understand them.
Differentiate yourself from your competitors.
Craft statements that answer “Why me?” and “Why now?”
Leverage social proof, success stories, and personal wins from your experience.
Use best-practice frameworks to create emails, calls, and letters that convert.
Explore AI prompts to refine tone, identify power words, and personalize your outreach at scale.
Part 2: Putting It Into Action
Create a compelling opening statement that earns you the rest of the conversation.
Quickly articulate your value and separate yourself in the eyes of your ideal client
Understand the ideal cadence to control the call
Move the phone call from the introduction to the meeting
Access the highest impact prospecting frameworks tested and proven over our sixteen-year history.
Develop a structured campaign plan for calls, emails, social, and direct mail.
Incorporate time-saving AI prompts to draft follow-ups and track response rates.
SECURE YOUR SPOT TODAY
2,500 CRE Clients Lives Transformed
The CRE Broker Prospecting Playbook
[Relevant testimonial quote]
WHAT YOU'LL LEARN
Defining Your Prospect Avatar
The Massimo Matrix
Building Your Value Proposition
Crafting Your Prospecting Scripts & Letters
Commanding the Prospect Call
Navigating the Conversation
The Prospecting Call Frameworks
Multi-Channel Outreach & Cadence
$997 one-time payment
If this full day training helps you to get even one extra deal, what would the return on your investment be?
Thursday, April 24th @ 10 AM – 6 PM EST
Secure your spot before the program starts in...
Only 100 spots available. On sale until April 23rd or until allocation exhausted.
SAVE $250 BEFORE THE TIMER RUNS OUT...
Special MassimoCon Kickoff Event
Interested in learning more?
Join us for our official MassimoCon Kickoff event on Thursday, September 12th, at noon Eastern.
During this live Zoom event, Massimo Founder Rod Santomassimo will share details about the can’t-miss presentations and the extra goodies.
This is the one investment in your commercial real estate brokerage career in 2024 that you do not want to pass you by.
HEAR WHAT PAST ATTENDEES ARE SAYING...
HEAR WHAT PAST ATTENDEES ARE SAYING...
CLIENT RESULTS
MASSIMO GROUP CLIENT RESULTS
* Results are from actual Massimo coaching clients
John Kourafas - Visintainer Group
Royce Duhrman - KW Commercial
Parker Ksidakis - Kidder Matthews
John McClellan - SVN
JT Speros - Ackerman & Co
Bill Mears - Coldwell Banker Commercial
Sean Clark - Avison Young
Charlie Koen - Swisher Commercial
Troy Reimschisel - SVN
Heidi Addo - Michele Commercial Real Estate
Matt Cawley - National Multi-Family
Patrick Murray - Grant-Murray Real Estate, LLC
Scott Cullen - On Pace Partners
Adam Dunn - Berkadia
Emilee Collins - Pickett Sprouse Commercial Real Estate
Susan Goldstein - Michael Saunders and Company
Lauren Mastrogiacomo - Rise Pittsburgh
Dave Snehal - EXP Commercial
Eric Deems - Land Advisors Organization
Mike Porterfield - Tartan Properties Commercial
Bill Johnson - KW Commercial
Beau Taggart - Cushman & Wakefield
Ron Koenigsberg - American Investment Properties
Landon Williams - Cushman & Wakefield
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*These results are not typical*