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"An absolute must-read for anyone serious about making money in commercial real estate. If you’re an investor or broker, this powerful guide will empower you to achieve extraordinary success!" Barbara Corcoran – Founder of The Corcoran Group & Shark and Executive Producer on ABC’s "Shark Tank"
Maximize Prices and Profits in Commercial Real Estate
A definitive guide for brokers and investors to achieve extraordinary success in commercial real estate.
It's Time To Maximize Your Prices and Profits in Commercial Real Estate
A definitive guide for brokers and investors to achieve extraordinary success in commercial real estate.
Hear What Others Are Saying About Selling Buildings...
"An absolute must-read for anyone serious about making money in commercial real estate. If you’re an investor or broker, this powerful guide will empower you to achieve extraordinary success! Bob Knakal’s record-breaking career and Rod Santomassimo’s insights create the absolute roadmap for maximizing returns.”
Barbara Corcoran
Founder of The Corcoran Group & Shark and Executive Producer on ABC’s "Shark Tank"
“Bob Knakal and Rod Santomassimo have crafted a memoir and a how-to manual intertwined with stories, personalities, legends, successes, and heartbreak. For a real estate guy like me, it reads like an action thriller that rewards with practical how-to Advice. Bob is a friend of long-standing who is the undisputed heavyweight champion and who works his ass off on every deal. He’s the best in the business. This sort of how-to tell all is a very generous gift to all who come after him.”
Steven Roth
Vornado Realty Trust, Chairman and CEO
“Everyone’s journey in real estate is unique, but the experiences and expertise that Bob shares in this book are a gift to anyone who aspires to have a long career in our industry and replicate even a small percentage of his success. He speaks candidly about his own strengths and weaknesses and offers a roadmap for how to navigate the inevitable challenges that arise in the world of commercial real estate.”
Jeff Blau
CEO of Related Companies
"Packed with proven strategies from one of the all-time greats in real estate. Bob Knakal shares the secrets behind his record-breaking sales, and Rod Santomassimo adds actionable insights from decades of coaching. Together, they make this book an investment in your success."
Stephen Siegel
Chairman of Global Brokerage, CBRE
“This book offers invaluable insights for both seasoned professionals and newcomers alike to our industry from masters of their craft. Through their stories, Bob Knakal and Rod Santomassimo teach real lessons and make astute observations that anyone who wants to succeed in this business must know. Their innovative thinking, knowledge, and experience offer a roadmap for turning obstacles into opportunities.”
Aby Rosen
Principal, RFR HOLDING LLC
"Bob Knakal and Rod Santomassimo have written the real estate broker’s bible. It should be required reading for anyone in the real estate business. The book's qualities are too many to list, but they include honesty, full transparency, sharing every sales and marketing strategy known to their profession, and forty years of entrepreneurial wisdom. Pure genius."
Francis Greenburger
Times Equities
About Selling Buildings
Selling Buildings is the definitive guide for commercial real estate professionals who want to elevate their game — co-authored by industry legend Bob Knakal, who has closed over 2,300 building sales worth $22 billion, and Rod Santomassimo, founder of the leading CRE coaching firm The Massimo Group. Together, they distill decades of hard-won experience into practical strategies you can apply right away.
Whether you're a seasoned broker or an aspiring investor, you'll discover proven techniques to:
• Secure exclusive listings and dominate your market niche.
• Create competitive bidding scenarios to maximize property value.
• Navigate complex negotiations with confidence.
• Build a sustainable, high-performing real estate business.
Bob Knakal & Rod Santomassimo
With nearly 40 years in the industry, Bob Knakal is one of the world's most prolific commercial real estate brokers.
He has brokered over 2,342 building sales totaling $22 billion in value, cementing his legacy as a market leader.
As co-founder of Massey Knakal Realty Services, Bob built the most dominant investment sales firm in NYC before its $100 million acquisition by Cushman & Wakefield. Known for his thought leadership, Bob frequently appears on national networks like Fox, CNBC, and MSNBC.
Today, he leads BKREA, a next-generation brokerage firm that blends analog expertise with cutting-edge AI technologies.
As the founder of the Massimo Group, the premier coaching organization for commercial real estate professionals, Rod Santomassimo has helped over 4,200 brokers and investors achieve extraordinary success.
A four-time bestselling author, including Brokers Who Dominate and Knowing Isn’t Doing, Rod is an award-winning business coach recognized as a “Best Boss” in CRE by Globe St. With an MBA from Duke University, Rod is a CCIM, patented inventor, and sought-after speaker on enhancing broker commission, AI integration and business strategy. He also co-founded CREinvestorcoach.com to guide aspiring investors.
Bob and Rod bring unparalleled expertise and insight to help investors and brokers thrive in today’s competitive real estate market.
Download Your Free Sample Chapter
Before you dive into the strategies, client stories, and real-world takeaways inside Selling Buildings, this free sample gives you the full context:
• Why this book was written
• What you can expect to learn
• And how Bob Knakal went from cold calls and rejection to becoming the #1 building sales broker in NYC history
It’s the story behind the story — a powerful overview of the philosophy, structure, and real-life experience that shaped not only Bob’s record-breaking career, but also the lessons you'll apply in your own.
If you’re a commercial broker who wants to grow a practice that lasts, or a property owner who wants to understand what separates average from elite, this is where the journey begins.
Enter Your Email And Access The Sample Chapter Now
More Feedback On Selling Buildings...
"In Selling Buildings, Bob Knakal and Rod Santomassimo exemplify the essence of the wingman philosophy—trust, mutual support, and an unwavering commitment to excellence. Their synergistic partnership offers readers a strategic flight plan to navigate the complexities of commercial real estate with confidence and precision. This book is a testament to how collaborative leadership and shared vision can elevate success in any mission."
Lt. Col. (Ret) Waldo Waldman
Hall of Fame Speaker and New York Times bestselling author of Never Fly Solo
“With over four decades of experience in New York City, Bob Knakal shares his hard-earned insights on maximizing value in the world’s most competitive real estate market. As the commercial real estate industry undergoes a generational shift, Knakal's strategies for creating value, navigating uncertainty, and building long-term relationships are more essential than ever. This practical guide equips investors and brokers with a roadmap to success.”
Scott Rechler
CEO and Chairman, RXR
“Bob Knakal’s and Rod Santomassimo’s takeaways from many fascinating New York deals are pure real estate gold. But it is the life lessons experienced along the way that give this book its soul. Fun to read, and lots to learn from this master of his craft."
Mary Ann Tighe
CEO, NY Tri-State Region CBRE
"In the vast ocean of commercial real estate information, it's extraordinary to have one of the greatest brokers of all time candidly share his insights. Bob has been in the middle of some of the biggest deals in New York City history, and his journey from humble beginnings to the top of the world’s most competitive real estate market is a blueprint for success. In collaboration with Rod, his personal broker coach, they generously reveal the principles and practices that have earned them universal respect in real estate. Having access to such profound knowledge early in my career would have been a game-changer."
Don Tepman
President and Founder of TownCentreCapital, "StripMallGuy"
Buy The Hardcover
"Selling Buildings" will be available exclusively on Amazon starting May 20.
Buy In Bulk And Get A Discount
Want to order copies for your brokerage, team, or event? Bulk discounts are available. To request a bulk order (and see the discount rates), click the button below:
Join Bob, Rod, and Ryan for a Special, Live Broker Masterclass!
And come to the exclusive book launch party as well.
This exclusive Knakal Massimo Brokerage Master Class is a one-time, in-person workshop for commercial real estate brokers, scheduled on May 20, 2025, 12:00–4:00 PM EST in New York City.
Priced at $500 per person, this master class offers an afternoon of high impact training led by Rod Santomassimo (founder of the Massimo Group) and Bob Knakal (legendary NYC broker), with a special guest keynote by Ryan Serhant.
The workshop covers core strategies, from prospecting and personal branding to the proprietary Massimo Methods for building a dominant CRE practice, and concludes with tactical business planning for 2025. Attendees also receive exclusive access to the private VIP book launch party (4:00–7:00 PM) celebrating Rod and Bob’s new book “Selling Buildings,” for which Ryan wrote the foreword.
Discover More About The Authors
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Special MassimoCon Kickoff Event
Interested in learning more?
Join us for our official MassimoCon Kickoff event on Thursday, September 12th, at noon Eastern.
During this live Zoom event, Massimo Founder Rod Santomassimo will share details about the can’t-miss presentations and the extra goodies.
This is the one investment in your commercial real estate brokerage career in 2024 that you do not want to pass you by.
HEAR WHAT PAST ATTENDEES ARE SAYING...
HEAR WHAT PAST ATTENDEES ARE SAYING...
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